La Bella Stella launches in Vietnam

Date: November 9, 2024

Location: Ho Chi Minh City, Vietnam

La Bella Stella Debuts in Vietnam

On November 9, 2024, La Bella Stella Inc. hosted an exclusive event in Ho Chi Minh City, officially marking its entry into Vietnam's burgeoning luxury fashion market. As Vietnam’s first technology-driven luxury fashion platform, La Bella Stella offers a curated selection of high-end European fashion, providing a seamless and premium shopping experience tailored to local tastes.

This launch demonstrates La Bella Stella's commitment to elevating luxury fashion in Vietnam through exclusive, locally tailored experiences and a technology-driven customer journey.

The MC for the event was Thanh Thanh Huyền with speeches by Founder and CEO Kent Helbig, and Founder and Chief Architect, Phong Nguyen. The event was highlighted by performances from Ái Phương

In attendance were key members of the Vietnamese Fashion, Business and Entertainment industries, as well as representatives from both the Vietnam Chamber of Commerce and the United States Consulate.