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About Us

La Bella Stella emerges as the premier destination for luxury fashion online, driven by the visionary leadership of Kent Helbig and Sam Darwish. Kent Helbig, serving as both CEO and CTO, merges over two decades of technological innovation with a profound passion for retail and fashion. His significant contributions to the growth of Gilt Groupe and his pioneering work at CoEdition underline his ability to fuse technology with luxury fashion, ensuring a refined shopping experience for a global audience. Complementing this vision, Sam Darwish, our CMO/CVO, with his extensive background in the fashion industry and fluency in multiple languages, brings a nuanced understanding of global markets, particularly the Middle Eastern luxury sector, enabling La Bella Stella to navigate the intricate tapestry of international fashion landscapes with ease and elegance.

Behind the scenes, Chris Halkyard and Phong Nguyen anchor La Bella Stella's operational and technological excellence. Chris, our COO, with his vast experience in supply chain and logistics, has introduced innovative strategies that streamline operations, setting new standards for efficiency and customer satisfaction in the luxury e-commerce space. Phong Nguyen, as the Chief Architect and a co-founder of Gilt Groupe, brings invaluable expertise in software scalability and e-commerce systems, crafting a seamless online platform that supports La Bella Stella's mission to offer an unmatched luxury shopping experience. Together, this dynamic leadership team synergizes their diverse skills to create a shopping destination that not only showcases the finest in fashion but also redefines the luxury shopping experience for our discerning clientele worldwide.
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